Senior Manager, Digital Marketing

Date:  Jun 14, 2022
Property:  550 NEWPORT CTR (0003)

Newport Beach, CA, 92660

Division:  Irvine Company Community Development (IC
Req ID:  40005

Position Summary:

The Senior Manager, Digital Marketing will provide strategic and innovative digital campaigns Irvine Company Community Development (ICCD). This role will partner, lead and influence across multiple internal departments and build relationships with senior leaders to identify opportunities and build solutions that address the company’s business goals, competitive landscape, industry trends and customer needs.

Job Duties:

  • Assist in developing and implementing optimized digital advertising campaigns to increase brand awareness and drive home sales, via display, paid search, paid social, listing sites, etc. 
  • Review and approve all earned social media content and blog posts.
  • Execute ongoing copy refreshes for paid media campaigns and review/approve ad copy to support upcoming new neighborhood and village launches.
  • Analyze CRM data trends, identifying opportunities for optimizing digital strategies and/or system issues. 
  • Collaborate with Marketing leaders to establish digital strategies and initiatives that deliver on overall campaign goals. 
  • Manage website content and functionality with a focus on brand consistency, user experience, SEO and site optimization. 
  • Support the sales offices by providing marketing collateral upon request. Manage creative changes as needed prior to distribution. 
  • Monitor in-market performance and assist with formal reporting for senior management. 
  • Develop relationships and collaborate with Irvine Company Marketing Technology, IT, Sales and external agencies. 
  • Manage all assets (floor plans, video, photos, etc.) for new neighborhood set-up on Touch screen software and oversee screen installation. 
  • Support ICCD leadership team in creating a high-performance center of excellence for ICCD marketing. 


Minimum Qualifications / Other Expectations:

  • 6+ years of digital marketing experience 
  • Bachelor’s degree in marketing or related field required 
  • Experience with web analytics tools such as Google Analytics 
  • Experience within paid media management systems such as Google Adwords, Microsoft Bing, Facebook Ads Manager is a plus 
  • Strong knowledge of Salesforce CRM system, specifically reporting and analysis of lead generation channels 
  • Experience within call and click-tracking systems such as Marchex and Google Tag Manager is a plus 
  • Highly proficient in Microsoft Excel 
  • B2C experience a plus 
  • Self-starter mind-set that works well in a fast-paced, collaborative team environment
  • Ability to deliver content and project deliverables under tight deadlines
  • Possess a high level of project management skills

About Us:
Irvine Company is a privately held real estate investment company and master-planner committed to creating and sustaining communities that thrive for generations.

Irvine Company is respected for its master planning and environmental stewardship of the Irvine Ranch in Orange County, including diversified operations throughout coastal California. Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

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