Director/Senior Director, Partnership Marketing

Date:  Feb 11, 2021
Property:  110 INNOVATION (0009)

Irvine, CA, 92617

Division:  Retail (Retail)
Req ID:  36942

Position Summary:

At Irvine Company Retail Properties, the Director/Senior Director, Partnership Marketing position focuses on driving incremental revenue to the division via the sale of retail concepts, media, event marketing and sponsorship opportunities to high profile brands whose core values, consumer marketing strategies and sales goals closely align with Irvine Company's.  Additionally, the Sr. Director, Partnership Marketing will support the achievement of divisional business objectives of increasing NOI, driving consumer visitation and increasing retail sales while providing programming to enhance the customer experience at the Retail Centers. 

Job Duties:

  • Create strategic business development and partnership marketing roadmap across 3 regional centers and 40+ Neighborhood and Community Centers.
  • Develop, market and secure non-traditional "alternative revenue" generating programs for the Retail Centers to include the sale of:
    • Sponsorship of marketing programs, center amenities & attractions, signature marketing events
    • Media inventory to include on-site static & digital signage as well as web and e-mail
    • Common area pop-up leasing in collaboration with temporary leasing managers
    • Experiential marketing activation opportunities
    • Product displays and samplings
    • Vehicle displays and test drives
    • ATM's
    • Vending
    • Gift Card
    • Ticket sales with amusement parks and comedy clubs
  • Develop excellent relationships with like-minded local, regional and national brands and their agencies to create and maintain a robust funnel of leads, sales and renewals to support YOY revenue growth.
  • Manage deal fulfillment by working closely with Management, Operations, Leasing, Marketing, Design & Development to ensure the execution of all pop-up leasing, sponsorship placements, signage and events are consistent with the overall aesthetics, customer experience and messaging, retail tenants and income generation.   
  • As opportunities arise, develop new streams of revenue via the creation of new saleable signage inventory, amenities, events and marketing programs both at the centers and online as well as new lines of business for the retail centers.   
  • Work closely with the other divisions of Irvine Company including Office, Apartment, Homes and Resorts to identify extensions of program benefits to offer prospective clients as well as to facilitate their marketing programs at our retail centers.  
  • From time to time, negotiate sponsorships of other venues such as sports teams that result in a revenue stream as well as increased marketing opportunities for the retail centers.  
  • Negotiate and manage relationships with key vendors of revenue generating programs such as Holiday Photo program provider, Holiday Ice Rink and 3rd party media sales of fixed media inventory.  
  • Oversee all contract development and execution, ensuring Legal terms and conditions are accurate and approved. 
  • Provide verifiable and accurate proof of performance reports to all clients in a timely manner of program completion.  
  • Manage revenue and associated fulfillment expense budgets for all revenue deals including coordinating invoicing, supporting accounts receivable and accurate billing.

Minimum Qualifications / Other Expectations:

  • Bachelor's Degree in Business, Marketing or related field.  MBA strongly preferred.
  • 10+ years of business development and partnership marketing.
  • 5+ years managing an internal staff of marketing professionals.
  • Experience developing and implementing transformational strategies in complex, matrixed organizations.
  • Specialized Skills, Knowledge, Experience and Educational Requirements
  • Strong communication, organizational teamwork and collaboration skills.
  • Creative thinker and innovator.
  • Consumer-centric mindset for both tenants and guests.
  • Strong negotiating skills.
  • Strategic thought leader who has the ability to think differently and disrupt where appropriate.
  • Must be flexible in approach and execute quickly with high attention to detail.
  • Empathy paired with the Power of Influence.


NOTE: the level of role will depend on the combinatino of experience, skills, qualifications, etc.

About Us:
Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers - including Fashion Island in Newport Beach, Irvine Spectrum Center and The Market Place, as well as neighborhood shopping centers like Woodbury Town Center in Irvine - is meticulously planned and ideally located to support the community it serves.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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