Marketing Automation Solutions Architect

Date:  Apr 5, 2021
Property:  101 INNOVATION (0008)

Irvine, CA, 92617

Division:  Innovation Technology (IT)
Req ID:  36671

Position Summary:

The Marketing Automation Solution Architect enables partners in the divisional Marketing teams to realize marketing goals through technology platforms and solutions. By bringing an authority-level understanding of Marketing Automation Systems and Marketing Technology to the role, the Solution Architect is able to understand and synthesize requirements, bridge IT Engineering and Marketing resources and design and implement technology solutions that enable our Marketing teams to be successful. 


The position's scope spans from designing, implementing, and maintaining current platforms, monitoring integrations with business systems, delivery of new functional improvements, owning solution roadmaps, and reporting on key performance indicators to stakeholders. The role is highly technical with a deep knowledge of platforms like Salesforce Marketing Cloud, Acoustic (formerly Silverpop/IBM Marketing cloud), Pardot, etc. and comfort with Marketing data and segmentation, for analysis and reporting on marketing initiatives.


The day-to-day responsibilities can be highly technical, including troubleshooting, QA, and deployment of marketing platforms, journeys and programs, as well as some functional support of marketing email campaigns to support divisional marketing teams.

Job Duties:

• Design, configure, and maintain the marketing automation systems to power targeted & personalized communications at scale
• Platform Administrator for enterprise marketing automation platforms (Mainly Salesforce Marketing Cloud), and other platforms such as our email creation platform (Stensul)
• Owning data integrations and data models between Salesforce CRM and other business systems and marketing platforms
• Build Audiences, Segments, and Queries in marketing platforms using SQL, automations and other in-platform tools, and ensure accuracy of targeted communications to audiences
• Assist in building and deploying marketing campaigns such as omni-channel journey, email blasts, mobile app pushes, SMS communications, or other targeted marketing messaging and reporting on campaign performance
• Design, monitor, and maintain integrations with business systems working with IT resources responsible for each
• Collaborate with other groups (Marketing, Operations, BI, Infrastructure, Security and Engineering) to contribute to the success of cross-functional projects and marketing initiatives
• Translate business needs to technical specifications. Understand the underlying technical layer from a business systems perspective
• Develop and maintain marketing automation platform technical documentation
• Contribute to marketing campaign strategy by bringing a deep understanding of communication platforms, and consumer behavior data and analytics
• Recommend when to use existing technology solutions or platforms, and lead in the build-out or acquisition of new solutions
• Work with Business Applications team related to the CRM integration and the next generation marketing data infrastructure such as a CDP
• Recommend and implement audience segmentation strategies that incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for efficient design and response
• Drive marketing infrastructure and customization of the marketing automation platform including lead scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows, and ROI reporting
• Troubleshoot CRM errors, design and implement long-term solutions in accordance with existing requirements and roadmap
• Build positive relationships with business partners and peers on other multi-functional teams such as Marketing, Operations, CRM, Call Center, Engineering & BI/Analytics

Minimum Qualifications / Other Expectations:

• A bachelor's degree and 4-6 years of professional work experience in marketing automation or email marketing
• 3-4 years of Salesforce Marketing Cloud platform experience - including data connectors, data model, queries, automations, journeys, technical configuration, and its use
• Experience with Salesforce CRM to Marketing Cloud Connector 
• at least one Salesforce Marketing Cloud certification required - Administrator, developer, or consultant
• Ability to think logically and critically when troubleshooting along with a desire to grow your technical skill set
• Problem solving ability and consideration of process improvements
• Proficient in SQL and platform automations for SFMC audience queries
• Ampscript in SFMC a plus
• Strong understanding of Salesforce Marketing cloud data and data models
• Knowledge of HTML and CSS production for email as well as testing protocols for cross-client email communications
• Understand end-to-end marketing processes including campaign creation (email/web/social), lead generation, lead scoring, qualification, distribution and conversion including closed loop reporting by demonstrating CRM technologies and data
• Strong functional knowledge of marketing, demand generation, and lead management 
• Strong knowledge of privacy regulations affecting email marketing - CANSPAM, GDPR, CCPA
• Experience with implementing and using a Customer Data Platform (CDP) a plus
• Knowledge of email protocols like SFTP, DKIM, and DMARC
• Knowledge of Marketing Tech tracking schemas like UTM, query string parameters, and tag deployment, 1st and 3rd party cookies
• Knowledge of database schemas, query languages, data cleansing, appending, and exporting

About Us:
Irvine Company is a privately held real estate investment company and master-planner committed to creating and sustaining communities that thrive for generations.

Irvine Company is respected for its master planning and environmental stewardship of the Irvine Ranch in Orange County, including diversified operations throughout coastal California. Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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