Manager, Portfolio Marketing ($93,100.00 - $119,400.00)

Date: Feb 11, 2025

Property: 131 THEORY (2146)

Location:

Irvine, CA, 92617

Division: Apartments - Corporate (Apt Corp)

Req ID: 44355

Position Summary:

The Marketing Manager will support the Portfolio Marketing team with regional, submarket and community-specific marketing and advertising executions including implementation of local marketing, campaign and media plans, creative execution, and metrics reporting in accordance with brand creative standards. This role will be assigned a portfolio to manage.

Job Duties:

Marketing Plans & Campaigns - Manage preparation and implementation of marketing plans and campaigns.. Maintain and strengthen ICAC brand within given region.
Brand, Content & Messaging - Manage development and implementation of content and messaging for assigned portfolio across digital properties and media channels including website, paid media landing pages, email, social media, etc.; Ensure brand consistency and tailor content across customer touchpoints. Also manage video and photo shoot direction and logistics for assigned portfolio
Digital Marketing - Collaborate with the Digital Marketing team on digital media approach, placements, and creative optimization; Support generation of qualified leads and traffic
Performance Monitoring (KPIs) - Review KPIs for market areas and provide updates to the Portfolio Marketing team to inform tactics, pull reporting details from Tableau as requested
Market Review - Conduct regular competitor marketing and advertising programs review; Understand community performance and marketing opportunities
Marketing Budget - Manage and monitor regional marketing budgets
Additional Responsibilities - As assigned

Minimum Qualifications / Other Expectations:

Education & Experience:

Bachelor’s degree in Marketing, Communications, Business, or related field
3-5+ years of work experience in brand, marketing and/or communications

Other:

Strong understanding of marketing principles and best practicesStrong brand and creative lens
Organizational skills, high attention to detail and ability to handle multiple projects at a time
Excellent written and verbal communication and interpersonal skills
Ability to work independently and as part of a team in a dynamic environment
Has a sense of urgency, can prioritize requests, and make informed decisions
Maintain a positive, can-do attitude
Strong computer application skills with proven proficiency in Google Suites, with a technical aptitude to learn new and/or customized programs quickly

Compensation:

Base Pay Range: $93,100.00 - $119,400.00

Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.

About Us:
Irvine Company Apartment Communities (a division of Irvine Company) offers a portfolio of more than 125 resort-style apartment communities in coastal California’s most desirable locations: San Diego, Orange County, West Los Angeles and Silicon Valley.

With world-class amenities, resort-like surroundings and an unparalleled commitment to customer service, Irvine Company Apartment Communities redefines the rental-living experience.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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