Director of Golf Sales and Marketing

Property:  OAK CREEK GOLF COURSE (0028)

Irvine, CA, 92618

Division:  Oak Creek Golf Course (OCGC)
Req ID:  32251

Position Summary:

This position is responsible for the sales of golf tournaments and golf-related events, management of the catering sales team, development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase golf rounds played, maximize golf and catering revenue and promote a positive image overall of the facility.   General responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, and community & client relations, etc.

Job Duties:

  • Lead the group sales effort at the facility targeting corporate, charity, and traveling golf groups.  Develop and organize group outings, special events and tournaments and manage communication between departments to help ensure coordination of activities.

  • Management and oversight of the catering sales team, including achievement of sales goals, marketing of the facility to generate leads and development of the sales team.

  • Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals.

  • Work with the corporate marketing department and/or outside agencies to create appropriate and consistent advertising and sales material/messages consistent with the overall branding strategy.

  • Build relationships with media, hotels, convention contacts, golf associations, civic organizations, etc. to promote group outings, special events, stay and play package and tournament play.

  • Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable.  Ensure that all employees, especially customer contact personnel, fully understand all pertinent details in order to maximize customer satisfaction.

  • Represent the Company in meetings and/or presentations with various clients, and other outside agencies regarding the marketing-related plans and strategies. Develop sales presentations and marketing materials for key influencers and end-users. 

  • Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services.  Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.

  • Conduct periodic market research to provide information essential for revising current programs, which enhance the facility’s competitiveness in the marketplace.

Minimum Qualifications / Other Expectations:
  • Bachelor’s Degree preferred but not required.
  • Minimum of 3 years applicable marketing, sales, and management experience, preferably in the golf industry, hospitality, destination management, non-profit and/or meeting planner industry.

  • Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations.

  • Demonstrated quality written, verbal, technical and interpersonal communication skills.

  • Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends.

  • Positive attitude, professional manner and appearance in all situations.

About Us:
Oak Creek Golf Club (a part of Irvine Company Resort Properties) features 18 incredibly picturesque holes with amazing views courtesy of world-renowned course designer Tom Fazio, who created Oak Creek Golf Club to be as beautiful as it is challenging. The stunning grounds also make an ideal backdrop for weddings and special events of all sizes.

Our employee community is comprised of knowledgeable, experienced professionals committed to exceeding our guests’ expectations. It’s an environment populated with talented, passionate and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Sales Management, Manager, Outside Sales, Event Planning, Sales, Management, Hospitality