Director, Marketing

Property:  131 THEORY (2146)

Irvine, CA, 92617

Division:  Apartments - Corporate (Apt Corp)
Req ID:  31646

Position Summary:

Manage all aspects of regional and community specific marketing and advertising efforts for the Newport Beach portfolio within Irvine Company Apartment Communities. Lead and be accountable for the development and execution of local marketing strategy and media plans, creative development, execution and metrics reporting in accordance with brand creative standards. 

Job Duties:
  • Responsible for content and messaging strategy and implementation across all digital properties and media channels including website, paid media landing pages, email, social media, etc.

  • Support Senior Director with priority sub-markets as needed.

  • Responsible for video and photo shoot direction of assigned communities.

  • Collaborate with Digital Marketing team on digital media strategy, placements and creative optimization.

  • Analyze KPIs for respective market areas and develop proactive marketing strategies and tactics to achieve business goals.

  • Serve as the regional subject matter expert on economic indicators, competitive strategies and industry trends. Conduct regular competitor marketing and advertising programs review.  Understand community performance and marketing opportunities. 

  • Gather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendations and Irvine Company Apartment Communities makes informed and confident decisions.

  • Maintain and strengthen the Irvine Company Apartment Communities brand position. Serve as the gatekeeper of the brand within assigned region.

  • Generate qualified leads and traffic.

  • Development of senior management presentations on campaign strategy and creative execution.

  • Negotiate, manage and monitor regional marketing budgets. 

  • Develop a strong working relationship with all key stakeholders (including VP Digital Marketing, Community Management, Reinvestment, Development, Design Studio) to ensure relevant marketing strategies are developed.

  • Partner with Senior Digital Marketing Manager on digital media approach and agency partnership.

  • Coordinate with IT & Irvine Company Apartment Communities Digital Marketing Team on website updates, email communications, organic social media content, matterport/community video shoots. 

  • Work closely with the revenue management team for a cohesive media strategy that addresses pricing and seasonality trends.

Minimum Qualifications / Other Expectations:
  • Bachelor’s Degree in Business, Marketing, or related field.  Masters degree preferred.
  • 7-10 years of marketing experience including agency management. Experience managing an internal staff of marketing professionals a plus.
  • Must have knowledge of and experience with digital marketing landscape and practices.
  • Experience developing and implementing transformational strategies in complex, matrixed organizations.
  • Strong analytical, writing, and presentation skills.  Software knowledge of Microsoft Office (Excel, PowerPoint) and Google Suite.
  • Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organization.
  • Manage agencies to be strategic partners, not just tactical execution.
  • Ability to resolve conflict in order to provide project direction and foster a collaborative environment.

About Us:
Irvine Company is a privately held real estate investment company and master-planner committed to creating and sustaining communities that thrive for generations.

Irvine Company is respected for its master planning and environmental stewardship of the Irvine Ranch in Orange County, including diversified operations throughout coastal California. Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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