Director, Marketing Analytics

Date:  May 9, 2022
Property:  131 THEORY (2146)

Irvine, CA, 92617

Division:  Apartments - Corporate (Apt Corp)
Req ID:  39925

Position Summary:

The Director of Marketing Analytics is responsible for overseeing marketing data strategy, analytics and reporting in support of media investment and customer lifecycle optimization activities for Irvine Company Apartment Communities. This person will partner with IT and our Salesforce team to implement Salesforce Marketing Cloud and act as a liaison for Marketing during Salesforce implementation. The role will partner with the BI and IT teams to enhance the existing reporting framework to better align with business metrics and KPIs, as well as develop a roadmap for predictive analytics and customer life cycle optimization. This person will own our customer journey mapping and guide the strategy and implementation of a future Customer Data Platform (CDP).

Job Duties:

  • Oversee marketing data, reporting and analytics
    • Partner with digital media agency to develop our data strategy
    • Partner with the IT, Business Intelligence (BI) and Marketing Technology (MT) teams in analyzing marketing data residing in Salesforce and Snowflake
    • Oversee the use and evolution of a lease attribution model in partnership with the IT, BI and MT teams
    • Gain a deep understanding of the ICAC systems landscape, process and integration to help influence data strategy and how marketing data integrates into the Salesforce ecosystem
    • Manage work performed by the Marketing Analyst position
  • Marketing liaison for Salesforce implementation and Marketing Cloud build-out and configuration
    • Partner with Apartments Operations and Marketing team in the exploration of omnichannel communications platform opportunities
  • Own our customer journey map and strategize with Apartment Operations and Marketing in exploring and executing possible enhancements as the customer journey evolves
    • Partner with Legal & Compliance to assure proper handling related to marketing data privacy and consent management
  • Guide the strategy and implementation of a future CDP and how we leverage first party data and consideration of potential use of 2nd/3rd party data

Minimum Qualifications / Other Expectations:

  • Bachelor’s degree required
  • 5 - 10 Years of work experience in Marketing, Analytics & Data Strategy
  • Strong Software Knowledge of Google Suite
    Comfort with marketing platforms and tools such as Salesforce marketing cloud and CDP
  • Experience gathering, analyzing, validating and interpreting data.
  • Strong understanding of digital marketing and Google Analytics
  • Data analysis skills, and prior experience using data visualization tools such as Tableau
  • Experience and responsible handling of budget and spend forecasting
  • Comfortable working on multiple projects simultaneously
  • Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; ability to communicate complex concepts to people of different backgrounds throughout the organization.



About Us:
Irvine Company Apartment Communities (a division of Irvine Company) offers a portfolio of more than 125 resort-style apartment communities in coastal California’s most desirable locations: San Diego, Orange County, West Los Angeles and Silicon Valley.

With world-class amenities, resort-like surroundings and an unparalleled commitment to customer service, Irvine Company Apartment Communities redefines the rental-living experience.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Manager, Analytics, Management