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Director, Digital Website Products

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Date: Jun 27, 2019

Location: Irvine, CA, US, 92617

Company: Irvine Company

Position Summary:

The Director, Digital Website Products position will be a member of the Irvine Company Apartment Community Marketing team and will lead digital website and resident app strategy to deliver exceptional customer experiences and meet company goals. Collaborating with the regional marketing leads, the Director, Digital Website Products will be responsible for all web strategies and initiatives that will drive a best in class customer experience within the Irvine Company Apartments online channels. This position plays a key role in driving the strategic development and growth of all website products through thought leadership, innovation, and collaboration.

Job Duties:
  • Establish a clear product roadmap and capability analysis for the Irvine Company Apartments Division
  • Provide thought leadership, best practices and innovative guidance in all areas of digital website products including user-experience, website/app functionality, analytics and website conversion
  • Provide digital product oversight and leadership
  • Responsible for owning the budgeting, forecasting, estimating for all digital website product related projects
  • Contribute to the company’s strategic direction to elevate the customer experience
  • Establish team KPIs and ensure digital channels meet or exceed all financial and engagement targets (i.e. page load time, bounce rate, conversion rate)
  • Act as key point of contact to lead the Digital Website Product team and partner with the Digital Media team to further optimize our consumer experience online
  • Partner closely with the Digital Media team to develop a best-in-class landing page strategy
  • Lead on all website vendor evaluation, recommendation, and oversight
  • Ensures ICAC’s “digital storefront” is aligned with the ICAC brand in overall creative approach and content strategy (video, messaging, etc.)
  • Collaborate with Marketing leads to establish digital website strategies and initiatives that deliver on their overall engagement and occupancy goals
  • Analyze market trends & competitor actions to support & inform decision-making
Minimum Qualifications / Other Expectations:
  • Bachelor’s Degree in Marketing or related field
  • 7-10 Years of work experience in digital product management
  •  Strong Software Knowledge of Google Suite
  • UX, design leadership
  • Adobe analytics and platform knowledge
  • Experience with the Agile process
  • Working proficiency in Microsoft Excel
  • Comfortable working on multiple projects simultaneously
  • Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organization
  • Superior organizational skills


About Us:
Irvine Company Apartment Communities (a division of Irvine Company) offers a portfolio of more than 125 resort-style apartment communities in coastal California’s most desirable locations: San Diego, Orange County, West Los Angeles and Silicon Valley.

With world-class amenities, resort-like surroundings and an unparalleled commitment to customer service, Irvine Company Apartment Communities redefines the rental-living experience.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.


The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.


Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Manager, Management

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