Director, Brand Strategy & Management ($163,500.00 - $210,500.00)

Position Summary:

The Director, Brand Strategy & Management serves as the strategic owner of brand, content, and creative for the Irvine Company Office division — translating enterprise brand standards into division-level programs that elevate how the division tells stories, communicates value, and builds lasting relationships with customers, brokers, and prospects. Reporting to the VP of Marketing, this role leads the development and advancement of those programs in close partnership with the Office Marketing team, Corporate Marketing, and key stakeholders across the division and company.

Key Responsibilities:

• Develops and owns the Office division content strategy and editorial calendar, connecting brand priorities, leasing objectives, and customer needs into a cohesive, always-on program.
• Leads content development across formats — long-form, video, digital, and experiential, including oversight of the division's visual asset program — maintaining a high standard of quality from concept through delivery.
• Enhances and owns a customer testimonials program, translating compelling customer narratives into case studies and content assets that drive credibility across the customer journey.
• Develops and executes a customer marketing strategy aimed at driving retention, ensuring customers understand and experience the full value of an Irvine Company workplace through targeted communications and content.
• Partners with Corporate Marketing to steward brand voice, content governance, and creative standards at the division level, ensuring all output adheres to enterprise guidelines and contributes to a coherent Irvine Company identity.
• Owns the Office division social media strategy, overseeing content programming, channel management, and performance in alignment with the broader brand narrative.
• Collaborates with the PR team, portfolio marketing, leasing, and digital teams to leverage brand narratives across earned media and activate content opportunities across the portfolio.
• Works closely with the Director, Insights & Analytics to inform audience personas and segmentation, and establishes a measurement approach to evaluate content performance and refine strategy over time.
• Integrates AI tools purposefully into the content production workflow, improving efficiency without compromising editorial standards or brand integrity.

Additional Skills:

Preferred Education:

• Bachelor’s Degree (or equivalent experience)

Preferred Years of Relevant Work Experience:

• 7+ years
• Content strategy, brand management, or integrated marketing, with a demonstrated ability to own and advance complex, multi-workstream programs.

Additional Requirements:

• Exceptional storytelling instincts, with the ability to identify and shape compelling narratives within a sophisticated B2B context and translate them into content that resonates across formats and audiences.
• Proven experience developing and executing B2B content strategies that drive brand awareness, customer engagement, and measurable business outcomes.
• Strong creative direction capabilities, with a clear point of view on visual content — able to set a compelling creative brief, evaluate photography, video, and design work against brand standards, and elevate output to meet a consistently high standard.
• Experience owning or leading social media strategy and content programming, with a working knowledge of platform dynamics, content performance, and audience engagement.
• Demonstrated ability to lead, develop, and manage a team, fostering a collaborative environment and holding work to a high creative and strategic standard.
• Experience building customer testimonial and social proof programs, including video-based and multimedia storytelling.
• Fluency with AI-powered content tools and a considered point of view on their application within a brand-governed content environment.
• Working knowledge of the evolving digital content landscape and the ability to apply that perspective to content strategy.
• Strong communicator and collaborative partner, able to work with equal credibility across senior leadership, cross-functional teams, and external relationships.

Minimum Qualifications / Other Expectations: